If the product sells for less than $100, sale price should be set in terms of the percentage reduction (discounts as a percentage seems more impressive on low priced items), If it’s greater than $100, discount the price in dollar reduction (discounts as a dollar seem more impressive on high cost items). Berger explains that “regardless of how plain or boring a product or idea may seem, there are ways to make it contagious…” if you know the right way to do it. Standing out in today’s market is harder than ever as advertising clutter projects 4,000 – 10,000 ads and brands at American consumers every day. As Berger explains, “Information travels under the guise of what seems like idle chatter… we need to… (embed) our products and ideas in stories that people want to tell… [by making] our message so integral to the narrative that people can’t tell the story without it.”. In many cases, it can drive activism in politics, switching from one product to another, or writing a Yelp review online to encourage people to eat or not eat at a certain cafe. ‘“Leverage game mechanics” – use elements of a game to make something fun, interesting, and hook the consumer. It's not particularly well written, nor is it (despite its claims) in the least scientific, but this book offers lots of cute stories and plenty of click-bait YouTube fodder. His book is for the world of the materialistic and I am not one of them. I read some in "Thinking Fast and Slow" And some conclusions i got out of is that people are just more likely to go with what they're used to. Separate your review into the chapters identified in the book, and make reference to specific information in the book by citing the page number. So really this review is a bit selfish -- I want to encourage everyone to read this book so that that contagious energy we all have can change the world for the … In this day and age so many people believe that advertising and/or social media drive trends. Connect / If you’d like to know more … Berger says that people spend just two … Book Review ‘Contagious: Why Things Catch On’ by Jonah Berger. Across America, a mysterious pathogen transforms ordinary people into raging killers, psychopaths driven by a terrifying, alien agenda. For example, in 1997, The Mars Candy Company noticed a spike in their Mars candy bar sales. A very useful book for anyone wishing to have an impact with ideas. (This may explain why some of my FB friends feel the need to fill the news feed with dozens of pictures & links on any given day). Contagious by Jonah Berger Book Review Book Reviews Contagious: Why Things Catch On, by Jonah Berger , is a wonderfully written, quick read that outlines the various criteria that some would refer to as “ the virility formula .” I have never been so intrigued by Berger's principles and writing style. I finally started reading it on my trip to this past week. Contagious–Book Review. “Making things more observable, makes them easier to imitate, which makes them more likely to become popular,” writes Berger. SO, this was actually the original book. Find helpful customer reviews and review ratings for May Be Contagious: Book 5 (The World of Norm) at Amazon.com. Most people miss superfluous details, so to get customers to think about your product or idea, weave it into a story with key factors critical to your brand and add other “sticky” factors: humor, creativity, quirky. That said, don’t expect any mind-blowing revelations about the way ideas or products become popular. People like to share things that are useful, that will help people out. This is the sixty-four-thousand-dollar question. Great overview of viral marketing, good stories, credible research, engaging style. I picked this book up in my local library, only intending to flick through a few pages. Next in this ‘Contagious: Why Things Catch On’ review, Jonah analyses the New York Times most-emailed list to discover why emotions can dramatically increase our need to share. Does someone share a link on FB for social credit, or are they moved by something to the point they feel they must share it? Mr. Berger argues that if we want our product or idea to catch on and spread like wildfire, we must try to build into it as many of these six STEPPS as we can. Berger provides the example, of looking for a restaurant in an unfamiliar city: we look for restaurants that are full of people (because it must be delicious or hip), and we walk by the restaurants that are empty (food too expensive or bland). Scott’s book has a history of its own. Share. But this would have been much more enjoyable if the author didn't repeat every single point twenty times. 2. Thank you, Dr. Berger, for this elucidating and very useful book. Overall, the book had lots of interesting insights, but could have been half as long. The spots did exactly as she hoped, and soon sales increased by 8% by the end of the year. A provocative shift in focus from the technology of online transmission to the human element and a bold claim to explain “how word of mouth and social influence work...[and] can [be used to] make any product or idea contagious.” Berger’s book shares many similarities to Gladwell’s, so the comparison is inevitable — Berger even notes his interest in Gladwell’s work early in the book. While the contents of the book are nothing truly radical (after all marketing, in some form or the other, has existed for millennia), it is helpful to break down some of the art into easy-to-follow guidelines. 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